Update: NVR 2/20/17: Napa asks, How many hotel rooms are enough?

NY Times 2/1/17: A Waking Giant or a Monster? Developers Eye Once-Sleepy Napa

In the Times article Napa Vision 2050 is recognized nationally for its efforts to slow the urbanization of Napa County. Kudos to Harris Nussbaum and Patricia Damery.

Jim Wilson on the Napa Vision 2050 Economic Forum


It’s exactly the effect we heard is coming at George Caloyannidis’ Tourism Economy Forum in April of last year:

Samuel Mendlinger:

Tourism accelerates the polarization between the population and the very wealthy.
Polarization begins when businesses begin to cater to tourists and affluent locals at the expense of townsfolk.
Now a major social revolution: small group of elderly people and few young people.

Q: Whose town is this anyway? What can community do so the power doesn’t get concentrated in the hands of a few?
A: There are a few only. Locals are usually the last to get a voice in tourism development. Usually money does the talking. Local leaders who are wise enough know that the local people need to be part of the process. Most people don’t really know what their long-term needs are. Community groups need to have experience.

Know what they’re doing, how to get things done, like NV2050. It’s what attracted me to this event in Napa. Hospitality is about cheap labor. Tourism is about value added.

Q: Local schools close and students are sent out of town?
A: Imbalance. Older population crowds out the younger people. Mis-managed tourism.. Petersborough losing its school system,, and its vertical, complete society. Declining school enrollment is a sign that either young adults don’t want to have children, or they don’t see a future in the town.

Q: How do you organize the population?
A: NV2050 is a great example. You’re anxious over the future, you’re organizing through people who can organize, and have the time and abilty to see things through. Then expand! It’s bottom up. Top down is very rare.

Q: How do you recommend citizens get involved in decisions on smart tourism?
A: Mendlinger: What is motivation for County and City political leaders to get involved? Do they want more development or a higher quality of life for citizens? If interested in business they won’t listen. But if you have wise leadership you’ll do the part of the job that improves the quality of life. Especially in Napa you have a great pool of experience and wisdom. It’s cosmopolitan not provincial. Political leadership has to listen to well-organized citizens who understand how real life works. Citizens can go far. Like this meeting where you have political leadership plus informed citizens. I traveled fro Boston to see how Napa is doing, and I am encouraged by the possibilities. Rural areas – resource extraction areas – when industry pulls out there’s not much reason for community to be there.

Q: Advice on blasting open “iron triangle” government/agencies/industry?
A: Mendlinger; How to develop experienced and wise leaders and citizens is the question. I just don’t know how.

Eben Fodor:

  • In an economic impact study, costs are just as important as revenues.
  • Too much tourism can overwhelm a community.
  • Impact studies usually tout all the benefits of a development. Fiscal impacts are often overlooked and no multipliers are used.
  • The reports that go out make the development look great but it’s not. There’s no balanced perspective with costs to the community.

Napa Vision 2050 Economic Forum: Understanding the tourism driven economy
George Caloyannidis’ articles on growth and tourism
More on Napa City development here
More on Napa Growth Issues here

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